Privacy Policy

Thank you for reviewing this Privacy Policy, which explains how we collect personal information at The Art of Applying® and what happens with your information.

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page.

This policy was last modified on April 10, 2025, to be in compliance with the General Data Protection Regulation (GDPR).

What Information Do We Collect and How Do We Use Your Information?

We use various third-party companies to help us provide various features and services to you.

  • Calendly: We use Calendly to allow prospective clients to easily schedule a free 15-minute Quick Call with our team. This helps us efficiently manage appointment availability and confirmations.

Calendly Privacy Policy: https://calendly.com/legal/privacy-notice

  • Trafft: Trafft is our scheduling platform for coaching calls with assigned consultants. Once onboarded as an Application Accelerator client, you will use Trafft to book and manage your coaching sessions.

Trafft Privacy Policy: https://trafft.com/privacy-policy/

  • Zoom: We use Zoom to conduct 15-minute Quick Calls and 45–90-minute Breakthrough Calls with prospective clients. These calls may be recorded and stored in the cloud for up to seven years. Recordings help ensure the quality of Breakthrough Calls, provide consultants with a thorough understanding of the client’s background and application process, and support the training of new Breakthrough Coaches.

Zoom Privacy Policy: https://www.zoom.com/en/trust/privacy/

  • Fathom: Fathom is a meeting transcription and analytics tool that we use to generate summaries and key insights from recorded calls. This helps ensure high-quality coaching and support for our clients.

Fathom Privacy Policy: https://fathom.video/privacy

  • MailerLite: We use MailerLite to send email newsletters, updates, and marketing communications to our subscribers and clients. This allows us to share valuable insights, program updates, and exclusive content.

MailerLite Privacy Policy: https://www.mailerlite.com/legal/privacy-policy

  • Google Drive: We use Google Drive to store and manage important documents related to our services. Breakthrough Call recordings are uploaded to Google Drive and stored for up to seven years to ensure quality control, assist consultants in understanding a client’s background, and support the training of new Breakthrough Coaches.

Once you become a paying client, we create a client folder in Google Drive where you can upload your essays, resumes, transcripts, and other application materials. Our team uses this information to provide personalized guidance throughout your application process. After your engagement with us ends, we may anonymize and share or sell certain application materials (such as essays and resumes) to help future applicants. Client folders and their contents are stored indefinitely unless otherwise specified.

Google Drive Privacy Policy: https://policies.google.com/privacy?hl=en&gl=us

  • WordPress: Our website is hosted on WordPress, which helps us provide information about our services and resources to prospective and current clients. When you visit our website, WordPress may collect certain information, such as your name, email address, and any details you submit through comments or forms. This data helps us improve our site, respond to inquiries, and engage with our audience.

WordPress Privacy Policy: https://wordpress.org/about/privacy/

  • Gravity Forms: We use Gravity Forms to collect information through various forms on our website. This includes details submitted for Breakthrough Calls, client intake, and other inquiries related to our services. The information collected helps us assess prospective clients, provide personalized guidance, and manage our client onboarding process. We retain form submissions for up to seven years for record-keeping and service improvement purposes.

Gravity Forms Privacy Policy: https://www.gravityforms.com/terms-and-conditions/

  • SureForms: We use SureForms to collect information from clients and prospective clients through embedded forms on our website and other touchpoints. These forms are used for pre-call preparation, lead capture, and other service-related workflows. Information collected through SureForms helps us personalize our support and automate follow-up communication.

SureForms Privacy Policy: https://sureforms.com/privacy-policy/

  • ThriveCart: ThriveCart is our checkout platform for processing payments related to our programs and services. It securely collects and processes payment details while integrating with our payment processors.

ThriveCart Privacy Policy: https://thrivecart.com/legal/thrivecart/#Privacy_Policy

  • Stripe: We use Stripe to process credit and debit card payments. We do not store your payment information. Stripe stores your payment/billing information according to their privacy policy.

Stripe Privacy Policy: https://stripe.com/us/privacy

  • Paypal: We use Paypal to send invoices to prospective clients and existing clients to make a payment or purchase on their own time. Our PayPal invoices will collect your name, email address, and what items/services you are purchasing. We keep PayPal invoices for up to seven years.

PayPal Privacy Policy: https://www.paypal.com/us/webapps/mpp/ua/privacy-full

HelpScout Privacy Policy: https://www.helpscout.net/company/legal/privacy/

  • Basecamp: We use Basecamp as a project management and communication tool for our team and clients. Each client receives a dedicated client portal within Basecamp, where they can communicate with their assigned consultants, share documents, and track progress throughout their engagement. Messages, files, and discussions within Basecamp are stored for up to seven years to ensure continuity of service and reference for future support.

Basecamp Privacy Policy: https://basecamp.com/about/policies/privacy

  • Gmail: Each team member at The Art of Applying® has an email address through Gmail. Gmail stores emails sent between company employees as well as emails sent by the public and/or clients to company employees. Emails may be kept indefinitely except as stated below.

Gmail Privacy Policy: https://policies.google.com/privacy?hl=en&gl=us

SMS/Text Message & WhatsApp Communications

If you provide your phone number to The Art of Applying®, you may consent to receive automated and/or personalized messages from us via:

  • SMS (text message)
  • MMS (multimedia message)
  • WhatsApp

These messages may include marketing content, enrollment updates, reminders, promotions, and/or program-related information, depending on the type of consent you provide.

  • Message frequency may vary.
  • Message and data rates may apply depending on your carrier or service provider.
  • You may opt out of SMS at any time by replying STOP, and out of WhatsApp by replying STOP or using the block/report feature in the app.
  • You can also contact us directly at help@theartofapplying.com to be removed from any messaging list.

Your consent to receive these messages is not a condition of purchase. We do not sell or share your phone number with third parties for their own marketing purposes. Messages and phone numbers are securely stored and handled in accordance with this Privacy Policy.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, access your personal information, or if you expressly consent to one of our representatives recording a telephone call with you.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. We maintain all telephone call recording files on a secure server that can only be accessed using a password.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers. Your credit card number and social security number will not be part of any recording.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer hard drive through your Web browser (if you allow) that enables the sites or service provider systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Do we disclose any information to outside parties?

We will not share your information with any other parties without notifying you, except the trusted third parties listed above who assist us in operating our website, conducting our business, or servicing you. These parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information and survey information may be provided to other parties for marketing, advertising, or other uses.

Circumstances may arise where we may decide to sell, buy, merge, or otherwise reorganize our business in the United States or elsewhere, or where we may decide to share, rent, buy, or sell business assets for reorganizing, developing, or expanding our business. It is our policy to seek appropriate protection for information in these types of transactions. If the company’s assets or our entire company is acquired, then the lists of personally identifiable information and other contact information will likely be one of the assets acquired.

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

European Union / Switzerland Residents Privacy Rights

The European Union enacted the General Data Protection Regulation (GDPR), which gives individuals in the EU/EEA and Switzerland the right to correct, update, review, or delete their personally identifiable data. If you would like to make such a request, please contact us at help@theartofapplying.com. The Art of Applying® is located in the United States and any data you submit will be transferred to the United States. If you are a European Union resident and you are dissatisfied with how we have managed a complaint, you are entitled to contact your local data protection authority.

Our data retention policy is that members of the EU have control over us deleting your data; in other words, we will keep your data until you tell us to delete it. For tax purposes, we are required to keep the names and other financial and transactional information about anyone who makes a purchase for six years after any transaction. For legal compliance purposes, we are required to keep the files regarding any dispute as long as the dispute is pending.

California Online Privacy Protection Act Compliance

If you are a California resident, under “Shine the Light law” (Cal Civ Code Section 1798.83) you can request the disclosure of certain personal information that we have disclosed to third parties for marketing purposes in the last year. To make a request, contact us at help@theartofapplying.com.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), and we do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older. Please notify us at help@theartofapplying.com if you are a parent whose child has provided us with personally identifying information, and we will delete such information from our files.

Materials and messages submitted via this website or sent via email

Messages, essays, resumes, and other application materials submitted via the website or via email may be used in future courses, webinars, books, ebooks, videos, and other resources at the company’s discretion. These derivative works may be offered online and offline for free or sold. Confidential identifying information of individuals such as name and birth date will be removed from such material.

Advertising Policy

We collect data about your activities on our website, including which content you viewed on our website, the date and time you viewed the content, and/or your location information associated with your IP address. We may use this information to show you relevant advertising for our services (“Retargeting”), via other web services such as Google or Facebook. If you sign up for our list, we may use your email address to show you relevant advertising for our services via such web services. We do not use any financial information for advertising purposes.

Do Not Track is a privacy setting you can change in your website browser, so your activities cannot be tracked from website to website. We do not respond to Do Not Track signals in browsers, because we do not track your activities on other websites.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Kaneisha Grayson
KDG Ventures LLC dba The Art of Applying®
2110 W. Slaughter Ln
Ste 107 #447
Austin, TX 78748
kaneisha@theartofapplying.com
512.677.4747